Social media survey reveals measurement gap

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June Langhoff
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Joined: Feb 03, 2006

“Conventional marketing wisdom long held that a dissatisfied customer tells ten people. But…in the new age of social media, he or she has the tools to tell ten million.
- Paul Gillin, author of The New Influencers

Jay Brand sent us a link to a new Harvard Business Review report, (sponsored by SAS) on social media called, "The New Conversation: Taking Social Media from Talk to Action."

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