Social Media Research Summary

Author: 
June Langhoff
Publication Outline: 

Social media is a hot topic right now, but much of the conversation about it is based on anecdotes or opinions. NewWOW has scanned the academic and business press, talked with a few experts, and assembled a 21-page summary that covers:
Types of social media
Business applications
Studies & surveys
Managing social media
Tools for strategy planning, policies, implementation and monitoring.

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