Michael Joroff and Mattias Bergman have invited the NewWOW community to review and comment on their latest research report: Strategies for Capturing Business in Integrated Workplace and Real Estate Project Markets.
About the report:
This study reviews approaches that some firms are taking to provide new services and products that integrate place, ICT, and organizational behavior to create what the authors call “integrated workplaces.” Redefining workplaces and real estate projects as integrated spaces and projects where technology and place become interwoven with organizational and personal behavior will require a substantial mind shift, the authors maintain. Their paper explores the premise that this integration will transform the workplace and large-scale real estate projects and examines how this transformation will create new business opportunities. The report was prepared for Tekes, the Finnish Funding Agency for Technology and Innovation, and the findings will be used in the future Spaces and Places Tekes Program.
