Social media is a hot topic but much of the conversation is based on anecdotes or opinions. To remedy this situation, NewWOW scanned the academic and business press, talked with experts, and assembled a 21-page research summary that includes:
- Types of social media
- Business applications
- Studies & surveys
- Managing social media
- Tools for strategy planning, policies, implementation and monitoring.
Learn how organizations are employing social media software and services--such as Twitter, Facebook, LinkedIn and YouTube--to drive innovation, build relationships, share knowledge, recruit staff, collaborate effectively, build brand reputation, increase engagement, improve communications, market products and services, manage crisis communications and more. Also included are brief profiles of several business applications highlighting social media activities: A-Space, CDC, Cisco, IBM, IKEA, Intel, KPMG, LexisNexis Martindale-Hubbell, Lockheed Martin, Los Angeles Fire Department, NetApp, Océ, Sprint, Threadless, TransUnion, US Cellular, uTEST and Woot. Members may download their copy at http://www.newwow.net/members/node/1653
