Our spring Tertulia, on April 24, 2008 featured Michael Joroff, Senior Lecturer, MIT School of Architecture and Planning, Mattias Bergman, Principal of the Infrastructure Solutions Group and Anthony Townsend, Institute For The Future.
They reviewed their recent study, Strategies for Capturing Business in Integrated Workplace and Real Estate Project Markets. It examines approaches to provide services and products that integrate place, ICT and organizational behavior at the workplace and at large-scale real estate development projects. Redefining workplaces and real estate projects as integrated spaces and projects where technology and place become interwoven with organizational and personal behavior will require a substantial mind shift. Their paper explores the premise that this integration will transform the workplace and large-scale real estate projects and examines how this transformation will create new business opportunities. Their presentation was followed by an in-depth discussion with other experts from our Network.
The event took place simultaneously in New York City, Holland, Michigan and San Francisco, California. Remote access was also provided.
