New Ways of Working Network

McKinsey just announced a major research effort focused on identifying the trends that will define the business landscape for the next ten years. They identified five forces of innovation where ”the tensions will be greatest—and the opportunities for smart strategy the most promising.”

5 major forces affecting global innovation:

1. Global rebalancing: They predict that the next ten years will be a time when emerging-market countries contribute more growth than the developed ones. This will create a wave of new middle-class consumers and “drive profound innovations in product design, market infrastructure, and value chains.” https://www.mckinseyquarterly.com/Strategy/Globalization/The_great_rebal...