Managing Generation F

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June Langhoff
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Joined: Feb 03, 2006

Add another character to the generational alphabet soup: Generation F – the Facebook Generation. I’m not sure if Gary Hamel invented the term, but the first time I saw it was in an article he wrote for Opensource.com. (Many thanks to Eric Richert for sending us the link!)

Hamel says that members of Generation F will “expect the social environment of work to reflect the social context of the web, rather than as is currently the case, a mid-20th-century Weberian bureaucracy.”

What are the main work-related characteristics of online life that “tomorrow’s employees will use as yardsticks in determining whether your company is "with it" or "past it." 


  1. All ideas compete on an equal footing.

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